Bullion Holiday Deals: Cyber week & Black Friday

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HISTORY OF BLACK FRIDAY


The term “Black Friday” was not always synonymous with the frantic shopping spree the day after Thanksgiving. In fact, the first “Black Friday” was a financially tragic event: The gold market crash in 1869. That year, two financiers named James Fisk and Jay Gould single-handedly caused a market crash that affected the US Economy for years after. Fisk and Gould planned on cornering the gold market by working together to buy as much gold as they could get their hands on. The idea worked well to fill their own pockets but caused many others to lose fortunes and go into bankruptcy within a single day.
The earliest known case of using "Black Friday" to refer to the day after Thanksgiving occurred in the journal Factory Management and Maintenance in 1951 and again in 1952. Here, it referred to the practice of workers calling in sick the day after Thanksgiving, so they could enjoy a four-day weekend.
Since 1952, retailers have considered Black Friday the official start of the shopping season and did not start holiday sales or aggressive promotions until that Friday. This was the genesis of the "shop until you drop" rush where retailers notoriously went from "in the red" to "in the black.". Stores began opening earlier and earlier on Friday morning, and in recent years many retailers have started their Black Friday sales on Thursday night!


CURRENT PRACTICES


The Black Friday consumers are familiar with today refers to the informal name for the Friday after Thanksgiving. After employees kept calling out sick on that day to take advantage of the four-day weekend, employers eventually gave in and made that Friday a day off as well. Retailers capitalized on this development and established Black Friday as the "official" start of the holiday shopping season. For retailers, it is considered the busiest and most successful day of the year. Many people also consider Black Friday the start of the Christmas shopping season because Santa Claus is featured in the famous Thanksgiving Day parade. While many countries have different practices and historical significance surrounding Black Friday, the United States treats this day as a major national event.
The popularity of Black Friday sparked an entire extended weekend of holiday shopping. In 2005, the term “Cyber Monday” was coined as the term for e-commerce transactions on the Monday after Thanksgiving in the United States. Cyber Monday was created by retailers to encourage consumers to shop online. Online shopping trends notably expanded during the pandemic, and in 2020 consumers shattered the record for the highest sales ever recorded for Cyber Monday. Another large-scale development in the retail world occurred in 2010. That year, American Express launched a campaign to help small businesses gain exposure and to encourage consumers to shop within their own communities for the holiday season. This holiday is known as “Small Business Saturday”. On average, over 150 million Americans take advantage of deals during this weekend.


BENEFITS OF ONLINE SHOPPING


Since 2006, there have been over 117 injuries and 12 deaths reported from shopping in stores on Black Friday. Furthermore, determined shoppers have to contend with increased traffic and overcrowded aisles. For many Americans, It's considered far safer to stay inside and shop online - with retailers like Bullion Exchanges! Give yourself a break this holiday season, and cross off your holiday shopping lists from the comfort of your own home.


BLACK FRIDAY 2021 -- PRECIOUS METALS DEALS


Take advantage of our deals on gorgeous gold bars or start stacking affordable silver bars. In addition to this Black Friday page, our Bullion Exchanges deals page will feature exclusive daily sales for bullion coins, rounds, and bars.
Take advantage of Bullion Exchanges’ online shopping platform for all your holiday gifting needs. We have the best Black Friday Deals around on silver, gold, platinum, and palladium!